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Sonic Launches New Premium Hearing Solutions

Sonic AG, SWITZERLAND February 19, 2013 - Sonic is proud to announce the release of Bliss, the company’s newest line of hearing instruments that are designed to maximize patient delight. Built on Sonic’s sophisticated Speech Variable Processing (SVP) Platform, Bliss provides benefits that today’s savvy users are looking for.

“There are many capabilities that separate Bliss from other hearing instruments available today but the natural sound quality that results from our Speech Variable Processing platform is at the top of that list,” says Kathy Landon, V.P. of Branding and Professionals Services at Sonic. “With SVP, special attention is given to accurately measuring the incoming signal, applying just the right amount of gain at just the right moment, and maintaining the frequency contrast to keep the clarity of individual sounds.”

In addition to its unique processing platform, Bliss is equipped with latest Adaptive Feedback Canceller from Sonic. This Canceller proactively attacks feedback, resulting in consistently squeal-free, easy listening. Add to this the finesse of Speech Priority Noise Reduction, which preserves speech clarity in noisy situations, as well as the convenience of Bluetooth wireless connectivity, and the result is a host of benefits that patients find “blissfully delightful.”

Joseph A. Lugara, President and Chief Operating Officer at Sonic comments that,
“The recurring response from patients and professionals is that products featuring our SVP technology are like nothing they’ve ever heard before—natural, clear, and comfortable—and Bliss is no exception. The combination of SVP with our other powerful next generation features, like the Adaptive Feedback Canceller, makes for a product that truly keeps the patient’s experience in mind.”

“We’re excited to bring Bliss to market,” says Lugara, “This is a product that will help many people.”

Hearing care professionals can order Bliss as a miniBTE in a selection of matte or sleek metallic hair and skin colors, or as custom instrument models in 4 skin tones. The Bliss lineup is offered at both premium and advanced technology levels with fitting ranges that cater to mild-to-severe hearing losses.

ABOUT SONIC
Sonic is a U.S.-based manufacturer of hearing care solutions, who envisions a world where all people can enjoy the sounds that enrich everyday life and where lives are improved through enhanced hearing. Since 1998, Sonic employees and distributor partners have provided quality products with a proven benefit track record. Today Sonic has a global sales network represented in more than 25 countries. Sonic focuses its product development on its 4S Foundation (Sound that is natural, Speech intelligibility, Simplicity in usage and Stylish design) to ensure that with Sonic, Everyday Sounds Better.

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For more information...
Dario Belli
Director Sales International
Sonic AG
Morgenstrasse 131B
CH-3018 Bern

Tel. +41-31-560-21-05
dabe@sonici.com