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New Sonic Website Is a Standout with Simple, Easy Access to Information That Engages and Informs

Sonic AG, SWITZERLAND September 10, 2013 - Sonic is a company known for its ability to combine simplicity and user-friendliness with performance that stands out. All of those attributes are evident in the new Sonic website.

The website’s simple, intuitive navigation and enhanced graphics makes it easier than ever for consumers and professionals to quickly access relevant information on hearing health, hearing solutions and hearing care. All new content increases the focus on consumer-friendly information that engages and educates. The website is designed to serve as a valuable resource for consumers who are seeking easy-to-understand information on hearing solutions as well as for patients seeking support materials for Sonic products. Hearing care professionals will find the website organized to make access to a wide variety of resource materials easy and efficient.

“We’ve changed the entire website from the underlying architecture, to the design and content,” says Kathy Landon, Sonic Vice President of Branding and Professional Services. “Our goal is to create a simple and intuitive website not just for clinicians, but also for consumers who are online doing research before visiting a hearing care professional. We want to make it easier for consumers to get the information they need to take more control of their hearing healthcare.”

The website’s new design incorporates the colorful imagery of Sonic’s new branding approach and reflects key hallmarks of Sonic’s 4S Foundation - Simplicity in everything we do and Style that stands out. The simplified functionality and clear, easily understood content aim to help consumers feel empowered, not intimidated as they search out information on hearing health and technology.

A new interactive quiz helps consumers to gauge their need for hearing healthcare and the Hearing Care Locator enables them to easily locate a Sonic provider in their area. A section on frequently asked questions gives both consumers and practitioners clear, useful information on a range of hearing health topics.

“More than ever before, people are seeking hearing healthcare information online,” adds Landon. “With our new website, we aim to reduce the hassle factor and make it simple for professionals, patients or anyone seeking hearing healthcare to find the information they need to feel empowered and informed.”

ABOUT SONIC
Sonic is a U.S.-based manufacturer of hearing care solutions, who envisions a world where all people can enjoy the sounds that enrich everyday life and where lives are improved through enhanced hearing. Since 1998, Sonic employees and distributor partners have provided quality products with a proven benefit track record. Today Sonic has a global sales network represented in more than 25 countries. Sonic focuses its product development on its 4S Foundation (Sound that is natural, Speech intelligibility, Simplicity in usage and Stylish design) to ensure that with Sonic, Everyday Sounds Better.

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For more information...
Dario Belli
Director Sales International
Sonic AG
Morgenstrasse 131B
CH-3018 Bern

Tel. +41-31-560-21-05
dabe@sonici.com