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Sonic Turns on the Charm and More at EUHA 2013

Sonic AG, SWITZERLAND October 23, 2013 - Sonic showcased Charm, the company’s newest family of mid-level hearing solutions, at the 2013 European Union of Hearing Aid Acousticians (EUHA) Congress in Nuremberg, Germany, October 16 - 18.

 Sonic at EUHA 2013

Charm was on display throughout the three-day trade event along with the complete, updated Sonic product offering that includes premium Bliss, mid-range Charm, entry level Pep and the popular miniRIC Flip. The product lines offer a winning combination of features and styles at every technology level and are all built on the Sonic 4S Foundation of sound that’s natural, speech understanding in noise, simplicity in everything we do and style that stands out.

“EUHA is one of the premier conferences on the international hearing industry calendar, attracting thousands of hearing care professionals from around the world,” says Marcel P. Vennik, Director of International Sales at Sonic. “We were excited to provide conference delegates with the opportunity to hear the simple, easy-to-use Sonic technologies available in our products. Each product family is built on the Sonic Speech Variable Processing platform and provides exceptional sound quality along with benefits like binaural processing and wireless connectivity options.”

At the Sonic exhibit booth, conference delegates received a detailed introduction to the new Charm, designed with just the right amount of essential features to please. Charm delivers the features consumers value most -- Speech Priority Noise ReductionAdaptive Feedback Canceller and sophisticated Speech Variable Processing (SVP) -- at an affordable price in a solution that fits easily into any lifestyle. With Charm, as with all Sonic hearing solutions, simplicity of operation extends to the fitting process. Proprietary high-speed EXPRESSfit fitting software makes programming Charm easy. Compact and lightweight EXPRESSlink3 connects easily to USB ports for effortless mobility. The Sonic international group of 10 sales companies and over 25 distributors were well represented at this year’s EUHA where more than 100 companies presented their products and services.

ABOUT SONIC
Sonic is a U.S.-based manufacturer of hearing care solutions, who envisions a world where all people can enjoy the sounds that enrich everyday life and where lives are improved through enhanced hearing. Since 1998, Sonic employees and distributor partners have provided quality products with a proven benefit track record. Today Sonic has a global sales network represented in more than 25 countries. Sonic focuses its product development on its 4S Foundation (Sound that is natural, Speech intelligibility, Simplicity in usage and Stylish design) to ensure that with Sonic, Everyday Sounds Better.

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For more information...
Dario Belli
Director Sales International
Sonic AG
Morgenstrasse 131B
CH-3018 Bern

Tel. +41-31-560-21-05
dabe@sonici.com