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New Sonic Charm
is Hard to Resist

Sonic AG, SWITZERLAND October 10, 2013 - Charm, the newest family of mid-level hearing solutions from Sonic, is designed to please with the just the right amount of essential features.

Natural sound, noise reduction technologies, intuitive operation and even wireless connectivity give consumers what they need so that everyday sounds better.

“Charm is a winning combination of features and styles built on the Sonic 4S Foundation of sound that’s natural, speech understanding in noise, simplicity in everything we do and style that stands out,” says Kathy Landon, Sonic Vice President of Branding and Professional Services. “Charm provides the features consumers value most at an affordable price in a solution that fits easily into any lifestyle.”

Sophisticated Speech Variable Processing gives priority to speech sounds, preserving the nuances of speech to enhance overall speech clarity.

Speech Priority Noise Reduction works to separate speech from surrounding noise, making conversations comfortable and clear.

The Bluetooth®-compatible technology available in Charm60 enables users to easily connect through SoundGate to mobile phone conversations, MP3 music, and other external audio sources. With the addition of the TV Adapter, SoundGate transmits sounds directly to both hearing devices and the Phone Adapter allows Charm users to accept calls from landline phones. SoundGate also serves as a remote control to allow easy operation of programs and volume changes.

With Charm, as with all Sonic hearing solutions, simplicity of operation extends to the fitting process. Sonic’s proprietary high speed EXPRESSfit Fitting Software makes programming Charm easy. Compact and lightweight EXPRESSlink3 connects easily to USB ports for effortless mobility.

Charm stands out in the style department with a full line of small, streamlined BTEs, miniBTEs and custom styles. The Charm miniBTE provides the right balance of style, size, and effortless functionality. For users who prefer an in-the-ear fit, Charm is available in a variety of custom options.

ABOUT SONIC
Sonic is a U.S.-based manufacturer of hearing care solutions, who envisions a world where all people can enjoy the sounds that enrich everyday life and where lives are improved through enhanced hearing. Since 1998, Sonic employees and distributor partners have provided quality products with a proven benefit track record. Today Sonic has a global sales network represented in more than 25 countries. Sonic focuses its product development on its 4S Foundation (Sound that is natural, Speech intelligibility, Simplicity in usage and Stylish design) to ensure that with Sonic, Everyday Sounds Better.

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For more information...
Dario Belli
Director Sales International
Sonic AG
Morgenstrasse 131B
CH-3018 Bern

Tel. +41-31-560-21-05
dabe@sonici.com