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New Sonic Hearing
Solution on Display at AudiologyNOW!

Sonic AG, SWITZERLAND March 23, 2012 - Sonic’s latest consumer-inspired product – Flip – will be shown in booth #1731. Flip is a new miniature receiver-in-the-canal (miniRIC) hearing solution that is powerful, yet discreet, to enhance natural sound quality, promote better speech understanding and deliver peace of mind.

“AudiologyNOW! provides the largest, broadest and highest quality educational event for audiologists around the world, and we’re thrilled to be able to demonstrate and discuss what’s new at Sonic,” said Sonic President and Chief Operating Officer Joseph A. Lugara. “We’ve been extremely pleased with the response that Flip has garnered thus far, and the AudiologyNow! Show is an excellent platform to discuss the enhanced quality of life that Flip and other hearing solutions offer for millions around the world with hearing issues.”

Like all Sonic hearing solutions, Flip is ideal for active people with hearing loss that are either unhappy with the look and performance of their current hearing device or those that have previously denied hearing issues for a variety of reasons – including the fear that wearing a hearing device may make them appear older, disabled or even unstylish.

“Far too many people with hearing issues, regardless of age, are living in a denial that ends up making life less enjoyable in the long run,” said Lugara. “At Sonic, we strive to deliver convenient solutions that fit into an individual’s lifestyle to enhance hearing capability and reverse the stigma associated with hearing loss.”

In addition to Flip, Sonic’s other stylish hearing solutions will be on display, and Lugara and other executives will be able to discuss recent corporate initiatives including the upcoming opening of Sonic’s new worldwide headquarters in Somerset, New Jersey.

MORE ON THE FLIP-SIDE OF HEARING AID TECHNOLOGY
The new Sonic Flip is perceptibly compact, yet surprisingly full of the features consumers want most – simple operation, wireless connectivity and a compact size. All of this while employing a Speech Variable Processing platform, to preserve the naturalness of sound and subtle nuances of speech, and Speech Priority Noise Reduction, to emphasize speech understanding in noise. The Flip incorporates a sleek, modern look and a wealth of wireless features, such as Bluetooth connectivity.

Flip caters to a range of hearing losses from mild-to-moderate as well as to severe loss with an optional power speaker unit that will be available in the Spring. It also comes in four colors to match hair and skin tones. It is part of the next generation of hearing aids that keeps users connected to the conversations, sounds and technology in their everyday lives.

ABOUT SONIC
Sonic is a U.S.-based manufacturer of hearing care solutions, who envisions a world where all people can enjoy the sounds that enrich everyday life and where lives are improved through enhanced hearing. Since 1998, Sonic employees and distributor partners have provided quality products with a proven benefit track record. Today Sonic has a global sales network represented in more than 25 countries. Sonic focuses its product development on its 4S Foundation (Sound that is natural, Speech intelligibility, Simplicity in usage and Stylish design) to ensure that with Sonic, Everyday Sounds Better.

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For more information...
Dario Belli
Director Sales International
Sonic AG
Morgenstrasse 131B
CH-3018 Bern

Tel. +41-31-560-21-05
dabe@sonici.com